Type system & font options
Per the design note: 2 families each (max 3) — the 5 roles (Eyebrow · H1 · Sub-header · Body · CTA) come from weight + case, not extra fonts. All five pairings below are shown in that role system — pick one.
How roles are built: Eyebrow = body font, bold where available, UPPERCASE + wide tracking · H1 & Sub-header = display font (different weights) · Body = body font, regular · CTA = body font, extra-bold (shown sentence-case and UPPERCASE).
Baloo 2 + Nunito
closest to the logo lettering
Eyebrow
Handmade collectible critters
H1
Little animals. Big moods.
Sub-header
Meet the critters
Body
One-of-a-kind handcrafted figurines, each with its own attitude.
CTA
Shop on Etsy →Shop on Etsy
Fredoka + Nunito Sans
geometric & modern
Eyebrow
Handmade collectible critters
H1
Little animals. Big moods.
Sub-header
Meet the critters
Body
One-of-a-kind handcrafted figurines, each with its own attitude.
CTA
Shop on Etsy →Shop on Etsy
Quicksand + Mulish
lighter & more refined
Eyebrow
Handmade collectible critters
H1
Little animals. Big moods.
Sub-header
Meet the critters
Body
One-of-a-kind handcrafted figurines, each with its own attitude.
CTA
Shop on Etsy →Shop on Etsy
Grandstander + Varela Round
bouncy & energetic
Eyebrow
Handmade collectible critters
H1
Little animals. Big moods.
Sub-header
Meet the critters
Body
One-of-a-kind handcrafted figurines, each with its own attitude.
CTA
Shop on Etsy →Shop on Etsy
Note: Varela Round ships in one weight, so its eyebrow/CTA fall back to regular weight + uppercase. See D+ below for Grandstander with full bold weights.
Grandstander + Nunito
bouncy display, bold eyebrow & CTA
Eyebrow
Handmade collectible critters
H1
Little animals. Big moods.
Sub-header
Meet the critters
Body
One-of-a-kind handcrafted figurines, each with its own attitude.
CTA
Shop on Etsy →Shop on Etsy
Same playful Grandstander display as D, but Nunito's full weight range gives a properly bold eyebrow and CTA.
Baloo 2 + Varela Round
rounded throughout
Eyebrow
Handmade collectible critters
H1
Little animals. Big moods.
Sub-header
Meet the critters
Body
One-of-a-kind handcrafted figurines, each with its own attitude.
CTA
Shop on Etsy →Shop on Etsy
For your designer — open questions:
- Which pairing — A, B, C, D, D+, or E? (D/D+ = the most playful; D+ adds bold eyebrow/CTA)
- CTA in sentence case or UPPERCASE? (both shown)
- Stay at 2 families, or add a 3rd accent font for special moments? (recommend 2)
- Any role spec to tweak — sizes, weights, letter-spacing?