ClubCritterz — website direction review

Early visual directions for the temporary marketing site. These are mockups, not the final site — placeholder photos, draft copy.

Tagline: "Little animals. Big moods." · Working direction: Playful, using the real logo + palette.

⭐ Playful direction — 3 iterations to compare

All use the real logo, rainbow palette, and tagline. Same content, different energy. This is the active decision.

White base, rounded cards, soft color blobs, rose CTAs. The original middle-ground take.

Rainbow-forward: full-bleed color sections, sticker badges, hard outlines & offset shadows. Maximum fun.

Airy and refined: lots of whitespace, photography-forward, rainbow used as small accents (dots, an underline). Grown-up playful.

Playful & Whimsical — generic version before the real logo Premium & Minimal — gallery/art-object feel Craft & Handmade — earthy, maker-forward

Type specimens → — 5 rounded-display pairings to choose from

Palette is sampled directly from the logo: Rose #F0486C, Orange #F06000, Gold #E4B400, Lime #A8B400, Cyan #0090CC, Sky #84A8E4, Violet #903CF0, Magenta #E460CC, plus Ink #141414 and Cream #F1F1F1.
Rose #F0486C is the proposed lead/primary; the full rainbow is the playful accent set.
Product images and final web fonts are still placeholders — open question: which font pairing best matches the logo lettering?
Built as a reusable design-token system intended to carry into the future Shopify site.

ClubCritterz · internal review · not for public distribution